Cho Wines is a winery and vineyard in Oregon's Willamette Valley — and the first Korean-American winemakers in the state. I developed three distinct design concepts from their existing logo: a floral illustration that doubles as a subtle wine glass, a tote bag design built around their story for the values-driven wine drinker, and 포도 (Podo) — a grape mascot with a whole lot of personality. Three directions, one goal: give their brand a little more room to play.